Bored of writing sales emails? Need compelling copy that sells?
The language you use influences the choices your readers make. It can make all the difference between browsing and buying. So, it’s important you get it right.
The right words, in the right place, at the right time can produce tangible results for your organisation.
People make choices based on two factors, emotion and rational. When we buy something, it is the emotional triggers that come first, closely followed by rationalisation. Good copy stimulates emotion, creating desire, and then, if it’s really good, it helps you justify the purchase or action.
“Sara’s understanding of positioning and messaging combined with her excellent storytelling capabilities enabled us to produce compelling copy across multiple platforms.”
Publishing Director, Architecture Today
Are you making it easy for your customers to choose you?
Understanding human behaviour, what drives decision making and how to incorporate this into how you present your brand, can help you effectively communicate with your audience.
Pressing the right buttons in your readers helps them press the right buttons on your website.
If you understand the goals of your customer and make it easy for them to get there, chances are they will follow your cues. Voice and tone are important too. The cliche’s true, people buy people. If your brand has personality, you’ll be more engaging, more memorable and more trustworthy. Your customers will know who you are, and we like to buy from people we know.
“Sara has an ability to really listen to and understand her client. She is able to cut through all the fog and help you clearly and authentically express what you are trying to say.”
Principal, Dallington Associates
Looking for killer content that positions you where you want to be?
Need to find the right language to engage a new audience? Looking for a blog or feature article that positions you just where you need to be, but don’t have time to write it? I can help!
I work with B2B and B2C brands managing content, writing, editing and reviewing websites, brochures, sales campaigns, case studies, blogs, articles, subtitles, advertorials, press releases, product descriptions, reports, white papers and whatever else you can think of.
“Making the decision to bring Sara on board is the best decision I have made in a while.”
Marketing Director, Motimate
Clients have included:
