Communicate with Clarity
How you organise your content matters. Content is your tool, but strategy is well thought through planning, organisation and delivery.
How you see things in your head is not always what makes sense to your customer. A review of your on and offline content, what you have and how it is structured, can help your audience to better navigate your website and collateral, helping them make the decision to choose you.
Sometimes brands have too much content, sometimes you need more, and sometimes what is already there just needs to be organised differently.
Pressing the right buttons in your readers helps them press the right buttons on your website.
The limbic system in our brains determines how we make decisions. It’s the bit of our brain that’s linked to our emotions. Well thought through, carefully placed words and presentation act as triggers, helping your readers make the decisions that you would like them to make as they read your website. In this sense your copy can help determine your reader journey and influence the decisions that they make.