Get Noticed
It’s worth getting the basics right before you go all in
When it comes to SEO rankings, Google ads are key, but there are also lots of ways to gain favour with Google algorithms organically and improve your SEO ranking – from optimising your content using keywords and meta tags to creating search-friendly product descriptions, implemeting backlinks and, when appropriate, affiliate marketing.
Publishing copy that reads well and gives you the organic SEO results you are looking for, is a delicate balance. The two don’t have to be mutually exclusive, but they do have to work in harmony. Writing for on and off-line audiences means focusing on different things. The human eye moves in different patterns when reading online.
When we read on a screen, we tend to scan, so structure, language choice, and responsive design are vital. There’s a long list of things to keep in mind, things like…
- Bullet points
- Boxes
- Button design
- Font sizes
- Keywords
- Layout
- Lists
- Paragraphs
- Sentence length
- Short cuts
- Sub-headings
- Typeface
- Word length