Deciding What you Need

Whether you are looking for on or offline copy, I can help you identify the language that reflects your brand, engages your audience and delivers results.

How do I do this? Well, I take the time to get to know your brand inside and out. I amalgamate historical information, analyse present performance and talk to you about what a good future looks like. Errr… no. I am not an insurance company, but if you want me to sound like one, I can.

I take the time to get to know your products and services as well as your customers, what makes them tick, and how they talk. I make sure I understand who your competitors are and how you are different. If you are a smaller brand, I identify communication barriers to your prospects becoming your customers.

How do you know if it’s the right time to talk to me?

Well, the best way is to pick up the phone, or send me an email. Not sure you need a copywriter? Here are some questions to help you decide.

1. Is your messaging consistent?

Are you making it simple for your customers to understand what you do and why they should choose you? If the answer is yes, are you sure you are doing this across all of your written media?

2. Is your sales copy delivering results?

Are your emails getting the conversion rates that you want? Do you need inspired, persuasive copy that sells?

3. Could you benefit from guidance on effective writing?

Could your team benefit from guidance on effective writing techniques to help them communicate effecctively and consistently? I can help you:

Write effective direct mails
Define your sales proposition
Create well-structured blog entries
Send tweets that don’t make you sound like you are 100 years old

4. Struggling with structuring content?

It is incredibly difficult to effectively review your own work. Having an objective eye can make a big difference. That’s why editors exists, but there are also guidelines and frameworks that you can apply to your work to help you deliver structured coherent, easy to read writing on an on-going basis. I can teach you to do this or, if you prefer, I can do it for you.

5. Need to review your website copy?

Whether you are launching a new site or refreshing an established one, having someone who can engage with your content from an external perspective can help map your customer journey and dramatically improve engagement levels.

6. What’s the difference between online and offline copy?

We read differently online. Our eyes travel in different directions and we commit less attention span to reading, often because we are doing it in a rush or comparing multiple sources. Effective copy takes this account. Offline, we can present things differently. Are you optimising your accordingly?

7. Is your SEO ranking where you want it?

Delivering SEO friendly copy should not be to the detriment of readability or quality. It is possible to do both and, with a little support from headings, keywords, meta tags, descriptions and robots, you can improve your SEO organically.

8. Do your brand guidelines influence your house style?

Re-brands can be a beast. A new logo, website re-launch, long manual with many, many more versions of the logo in it, and rules about how you should and shouldn’t present things. Everything is looking good.

But how does it sound?
Did you get as far as applying the thinking to the language that is used in your communications?
Is the language used consistent with the new look and feel?

Would you leave the house dressed for a night out but still wearing your slippers?

9. Do your design and words work in harmony?

Does the language that you use reflect your brand? How you look and how you talk are equally as important in forming a first and lasting impression. The words that you use should complement the design and not work against it.