Help your business succeed
with better copy
Are you bored of writing sales emails? Need compelling copy that sells?
The language you use influences the choices your audience makes. It can make all the difference between browsing and buying. The right words, in the right place, at the right time can produce tangible results for your organisation. So it’s important you get it right.
People make choices based on two factors, emotion and rational. When we buy something, it is the emotional triggers that come first, closely followed by rationalisation. Good copy stimulates emotion, creating desire, and then, if it’s really good, it helps you justify the purchase or action.
Do you stand out from the crowd? Are you making it easy for your customers to choose you?
Stories are interesting. Facts reinforce. We relate to stories we can identify with. Facts help us make the rational case once we’ve already decided to buy.
Voice and tone are really important too. The cliche’s true, people buy people. If your brand has personality, you’ll be more engaging, more memorable and more trustworthy. Your customers will know who you are, and we like to buy from people we know.
Need a blog, feature article or advertorial, but don’t have time to write it?
Short on time, need to turn that blog around, but run out of ideas? Need a feature article or advertorial? Look no further, I can help!