Get Noticed
Looking for a strong landing page, product or service descriptions, or an interesting, SEO friendly blog entry?
When it comes to SEO rankings, Google ads are key, but there are lots of offline SEO activities you can engage in to gain favour with Google algorithms organically, and improve your SEO ranking – from optimising your copy with the right keywords to creating search-friendly product descriptions, and optimising your images to populating your site with the right meta-data.
Writing for on and off-line audiences means focusing on different things. The human eye moves in different patterns when reading online.
Publishing copy that reads well and gives you the organic SEO results you are looking for, is a delicate balance. The two don’t have to be mutually exclusive, but they do have to work in harmony.
When we read on a screen, we tend to scan, so most of the difference comes down to language and structure. There’s a long list of things to keep in mind, things like…
- Bullet points
- Boxes
- Button design
- Font sizes
- Keywords
- Layout
- Lists
- Paragraphs
- Sentence length
- Short cuts
- Sub-headings
- Typeface
- Word length